It is natural to oppose morality and self-interest; it is customary also to oppose morality to interests as such, an inclination encouraged by Kantian tradition. However, if “interest” is understood simply as what moves a person to do this rather than that, then – if persons ever actually are good and do what is right – there must be moral interests. Bradley, in posing the “Why should I be moral?” question, raises Kant-inspired objections to the possibility of moral interests qua particular, conditional causes. The paper argues that these objections can be met if (a) one distinguishes between what makes something right and what makes something right happen, and (b) doing what is right is intrinsic to a person’s interests and not merely a means to ulterior ends. The requisite completeness of rational morality is shown to exclude pluralistic approaches. Given rational monism, people can find intrinsic advantage in morality’s justifiability, cooperativeness and communality.