This is a commentary on Laurence Maloney’s chapter in Mausfeld R., and Heyer, D. (Eds.): Colour Perception: Mind and the Physical World. Oxford: Oxford University Press, 2003. I discuss two related proposals as to the nature of object color formulated by Maloney. On the first proposal colors are photoreceptor excitations; on the second, they are fundamental, universal reflectance characteristics of terrestrial surfaces. I argue that the second proposal is suitable for purposes of color objectivism, whereas the first one is not. However, if we look at Maloney’s – and Brian Wandell’s – models of color vision and color constancy more thoroughly, not even the second version supports absolutist versions of color objectivism, according to which observer-independent reflectance properties determine, or are identical to, the phenomenal character of color experience.