Abstract

The post-pandemic economy in South Africa has exacerbated significant economic challenges, due to increasing unemployment, political corruption, inflation, and rising poverty, which have worsened the struggles of many (see Francis & Webster 2019:789–791; Arndt et al. 2020:16–22; van Papendorp, Packirisamy & Masike 2024:1-4). However, amid this turmoil, Christian megachurches (especially those promoting prosperity theology), have continued to flourish. Prominent South African pastors continue to espouse that financial success is a sign of divine favour, encouraging congregants to tithe faithfully, in exchange for promised wealth (Barron 2022:88-94). Such doctrine aligns with broader religious narratives that intertwine material prosperity with inter alia spiritual blessings. Despite its increasing prevalence in the global South, most scholarly engagements with prosperity theology in South Africa have explored the topic through decolonial Afrocentric theological and ecclesiological lenses; often neglecting the socio-economic impact of whiteness in these post-colonial religious manifestations (Niemandt 2017:204-206; Andrew 2021:13-17; Adamo 2021:1-10; Barron 2022:88-100; Resane 2022:1-9; Khanyile 2023:101-125; Mkhize 2024:1-9). In contrast, this paper therefore adopts a critical religious studies perspective examining how mega-churches vis-à-vis “Big Religion,” through their commercialisation of the Bible, contribute to economic disparities in South Africa. This explores prosperity theology as a problematic religious ideology that reinforces economic inequity through promoting uncritical worldviews. By investigating case studies of influential South African mega-churches, this paper critiques the ways in which religion has become commodified: positioning ‘celebrity pastors’ as both spiritual, political, and financial influences. In addition to how the rise of 'big religion'—defined as the fusion of religion with commercial enterprise—poses significant challenges to extant socio-economic inequalities within the country, as it reinforces the theological legitimisation of wealth accumulation and a monopoly over status functions, at the expense of the working class.