Preference judgments and choice: Is the prominence effect due to information integration or information evaluation?

In Katrin Borcherding, Oleg Larichev & David Messick (eds.), Contemporary issues in decision making. North-Holland (1990)
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Several studies have shown that preference is not necessarily synonymous with choice. In particular, the most preferred object from a set of objects presented in a non—choice context is not necessarily chosen when the same objects are options in a choice situation (Lichtenstein & Slovic, 1971, 1973; Tversky, Sattah, & Slovic, 1988) . Our research on the choice—preference discrepancy replicates these findings and thus bears some resemblance to the study by Tversky, Sattah, and Slovic (1988). Two competing explanations are tested
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