Abstract

Purpose: A retraction is the removal of a published article from the scientific record. It is an admission of failure. Yet, every retraction, regardless of its cause(s), is instructive. Using the oxymoron/concept of celebrating failure, this study investigates retractions in the Journal of Consumer Research (JCR). Method: The content of each JCR retraction notice was examined to determine the initiator(s) of the retraction, retractors, reason(s) for retraction, and time-to-retraction. Findings: According to the findings, JCR issued ten retraction notices between June 2012 and October 2020. The ten retraction notices generated together, and up to April 11, 2022, some 18,378 pageviews, 3,944 PDF