Abstract

Recently, we have been trying to find out how to innovate our research method. For an analytical approach like BMF, it is even more difficult as BMF is the product of a many-year process of deliberate designing and optimizing. Fortunately, such innovation has appeared through the fictional details of The Kingfisher Story Collection, which gave birth to a subsequent series of innovations in working cultures, philosophies, principles, theories, methodology, and practices of the AISDL team. However, one important question remained: What is the true meaning of Kingfisher? Why do we have so deep a connection to it? At first, we thought the Collection’s embedded humor and freedom of thought were the reasons. However, we have found the true answer today: its natural bond with the environment, the origin of human life.