Abstract
The idea behind this work is to demonstrate that Western logocentrism hegemonizes in the same process of individuation. Analyze the evolution of the body through the texts would be to make a deconstruction of the capitalist system and the current market society. Undoubtedly, this system is the consecration of the idea of individual that was increasing along multiple events and allows us, not only review the appearance of the subject as such, but also as appearance of the individualism as cultural current. Also it allows us to observe how they were giving various processes of individuation and like some factors have become higher hierarchies were imposed on others, which were relegated, hidden, denied.