Abstract

This paper presents a phenomenological analysis of shame in social networks. Initially, I examine Sartre’s (1956) account of the look and shame along with Dolezal’s (2017) reinterpretation. I then explore how shame is negotiated in online interactions arguing that, in social networking systems (SNSs), shame is banned. Since subjects are constantly visible when posting content, they tend to share material that minimizes the risk of shame’s thunderstruck. Yet, this shameless self-presentation raises complex phenomenological intricacies regarding personal identity and self-identification: in SNSs individuals strive for self-completion in posts, attempting to solve their otherwise irresolvable self-individuation process.