What does success in online teaching look like? There are two ways to answer this question. The first defines success in terms of replacement of educational means: for example, how closely does an online lecture approximate its offline counterpart? The second defines success in terms of educational goals: for example, how well does an online lecture facilitate learning, compared with its offline counterpart? The first is a trap: it commits us to an endless online game of catch-up with offline models of teaching. Instead, we should adopt a goal-oriented approach, mindful of obstacles to online teaching. As a case study, I present practices developed using this approach to teach philosophy online in 2020. An important upshot is that this approach leaves us open to ways in which online teaching is actually better than its offline counterpart. I conclude with some examples of these, and discuss their future implementation.