Corporate Social Responsibility and social media: The use of Twitter in Uruguayan public companies

Working Paper Proyects (2020)
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Abstract

Public organizations communicate with citizens by several ways, and also use social media The purpose of the research is to analyze the Social Responsibility communication of Uruguayan public companies on Twitter. For the analysis of tweets, the Burrrd Twelets tool is used and, as a reference, the methodology proposed by Aldeanueva and Arrabal (2018) identifying a dictionary of terms related to social responsibility.

Author Profiles

Gabriel Budiño
Universidad de la Republica
Juan Rodriguez
Long Island University

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