There has been much debate over whether to accept the claim that meaning is normative. One obstacle to making progress in that debate is that it is not always clear what the claim amounts to. In this paper, I try to resolve a dispute between those who advance the claim concerning how it should be understood. More specifically, I critically examine two competing conceptions of the normativity of meaning, rejecting one and defending the other. Though the paper aims to settle a dispute among proponents of the claim that meaning is normative, it should be of interest to those who challenge it. After all, before one takes aim, one’s target needs to be in clear view.