Embodied Cognition is the kind of view that is all trees, no forest. Mounting experimental evidence gives it momentum in fleshing out the theoretical problems inherent in Cognitivists’ separation of mind and body. But the more its proponents compile such evidence, the more the fundamental concepts of Embodied Cognition remain in the dark. This conundrum is nicely exemplified by Pecher and Zwaan’s book, Grounding Cognition, which is a programmatic attempt to rally together an array of empirical results and linguistic data, and its successes in this endeavor nicely epitomize current directions among the various research provinces of Embodied Cognition. The untoward drawback, however, is that such successes are symptomatic of the growing imbalance between experimental progress and theoretical interrogation. In particular, one of the theoretical cornerstones of Embodied Cognition —namely, the very concept of grounding under investigation here—continues to go unilluminated. Hence, the advent of this volume indicates that—now more than ever—the concept of grounding is in dire need of some plain old-fashioned conceptual analysis. In that sense, Embodied Cognition is grounded until further notice.