This article explores the enticement of consumers for natural philosophy in London between 1695 and 1720 through advertisements placed in two political newspapers. This twenty-five-year period witnessed both the birth of public science and the rage of party politics. A consideration of public science adverts within the Whig-leaning Post Man and the Tory-leaning Post Boy reveals that members of both the Whig and Tory parties were equally targeted and that natural philosophy was sold to London's reading population in bipartisan fashion. (...) In the process of integrating natural philosophy into the wider culture through commercial sales, political allegiances were not imprinted on the advertising process. This conclusion raises questions regarding the historiographical assertion of Whig-supported public science and Tory opposition to it at the level of consumers. (shrink)

The bulk of this address concerns itself with the extent to which professional scientists were involved in popular science writing in early twentieth-century Britain. Contrary to a widespread assumption, it is argued that a significant proportion of the scientific community engaged in writing the more educational type of popular science. Some high-profile figures acquired enough skill in popular writing to exert considerable influence over the public's perception of science and its significance. The address also shows how publishers actively sought ‘expert’ (...) authors for popular material, but at the same time controlled what was published in accordance with their perception of what would sell. At a more popular level of writing there were many semi-professional authors who, while not active scientists, exploited close contacts with the scientific community. Here there was a strong emphasis on the practical applications of science.The address concludes by suggesting parallels between popular science writing in this period and the present state of popular writing about the history of science. (shrink)