First published in 1903, this volume revolutionized philosophy and forever altered the direction of ethical studies. A philosopher’s philosopher, G. E. Moore was the idol of the Bloomsbury group, and Lytton Strachey declared that Principia Ethica marked the rebirth of the Age of Reason. This work clarifies some of moral philosophy’s most common confusions and redefines the science’s terminology. Six chapters explore: the subject matter of ethics, naturalistic ethics, hedonism, metaphysical ethics, ethics in relation to conduct, and the ideal. Moore's (...) simplicity of style and precise use of everyday language exercised an enormous influence on the development of analytic philosophy, and they contribute to the continuing resonance of his compelling arguments. (shrink)

Companies that contribute to charitable organizations rightly hope that their philanthropic work will also be good for the bottom line. Marketers of good corporate conduct must be especially careful, however, to market such conduct in a morally acceptable fashion. Although marketers typically engage in mild deception or take artistic license when marketing goods and services, these sorts of practices are far more morally troublesome when used to market good corporate conduct. I argue that although mild deception is not substantially worrisome (...) with respect to the marketing of most goods and services, it is a far greater moral blunder to use such methods in the marketing of good corporate character. These erode trust and demonstrate alack of adequate respect for the moral good. In light of these concerns, I suggest that such practices must be re-examined when applied to the marketing of corporate character and good conduct. Finally, I develop a revised set of ethical guidelines that are needed in order to address the problems peculiar to the marketing of morally praiseworthy behavior. (shrink)

A cornerstone of modern western philosophy, addressing the role of man in government, society and religion In 1651, Hobbes published his work about the relationship between the government and the individual. More than four centuries old, this brilliant yet ruthless book analyzes not only the bases of government but also physical nature and the roles of man. Comparable to Plato's Republic in depth and insight, Leviathan includes two society-changing phenomena that Plato didn't dare to dream of -- the rise of (...) great nation-states with their claims to absolute sovereignty, and modern science, with its unprecedented analytic power. To Hobbes, the leviathan -- a mythical sea creature described in the Old Testament -- represented his central thesis: that the state must be strong in order to control and protect its citizens. Even today, Hobbes's thesis in Leviathan is debated among scholars and philosophy aficionados around the globe. One of the earliest attempts at a genuinely scientific understanding of politics and society in their modern form, this book also remains one of the most stimulating. In his timeless work, Hobbes outlines his ideas about the passions and the conduct of man, and how his theories are realized in every individual. Addressing free will and religion, Hobbes constructs an intelligent argument for the basis of religion within government and how to organize a peaceful and successful Christian commonwealth. Like Plato's Republic, this book contains ideas on psychology, ethics, law, language, and religion that continue to challenge modern thinkers and exercise a profound influence on Western thought. A classic treatise of philosophy, Leviathan is critical reading for anyone who wishes to examine the human mind through the prisms of government and society. (shrink)

Despite wide acceptance that the attributes of living creatures have appeared through a cumulative evolutionary process guided chiefly by natural selection, many human activities have seemed analytically inaccessible through such an approach. Prominent evolutionary biologists, for example, have described morality as contrary to the direction of biological evolution, and moral philosophers rarely regard evolution as relevant to their discussions. -/- The Biology of Moral Systems adopts the position that moral questions arise out of conflicts of interest, and that moral systems (...) are ways of using confluences of interest at lower levels of social organiation to deal with conflicts of interest at higher levels. Moral systems are described as systems of indirect reciprocity: humans gain and lose socially and reproductively not only by direct transactions, but also by the reputations they gain from the everyday flow of social interactions. -/- The author develops a general theory of human interests, using senescence and effort theory from biology, to help analye the patterning of human lifetimes. He argues that the ultimate interests of humans are reproductive, and that the concept of morality has arisen within groups because of its contribution to unity in the context, ultimately, of success in intergroup competition. He contends that morality is not easily relatable to universals, and he carries this argument into a discussion of what he calls the greatest of all moral problems, the nuclear arms race. (shrink)

In this book, I make use of an idea from economics to suggest how noble human tendencies might not only have survived the ruthless pressures of the material world, but actually have been nurtured by them.

Analyzes the nature of international disagreements and conflict resolution in terms of game theory and non-zero-sum games.