While reviewing relevant recent research, it becomes apparent that cognitive approaches have been rejected and excluded from Critical Discourse Analysis by many scholars out of often unjustified reasons. This article argues, in contrast, that studies in CDA would gain significantly through integrating insights from socio-cognitive theories into their framework. Examples from my own research into the comprehension and comprehensibility of news broadcasts, Internet discussion boards as well as into discourse and discrimination illustrate this position. However, I also argue that there (...) are salient limits to cognitive theories which have to be taken into account, specifically when proposing social change via rational/cognitive insights. Examples from recent political debates on immigration and from the election campaign in the US in 2004 serve to emphasize these arguments. (shrink)

This study applies functional theory of campaign discourse proposed by William Benoit for United States political debates and the theory of illocutions to the televised governorship debate of Lagos State. As opposed to other studies that have applied it to the United States, Finland, etc., it applies this theory to an African political debate. It asserts as against others that candidates distinguish themselves from their opponents using the major functions of campaign discourse in a reversed order, that is, attacks, defences (...) and acclaims rather than acclaims, attacks and defences which is popular in US debates. Furthermore, it also examines how attacks are pragmatically encoded by candidates in Lagos State debate, what illocutionary forms candidates utilize when informing voters of an opponent’s potential costs/weakness. Thus, this current study can be viewed as a comparative study that aims to unravel a sequence present in Nigerian debate different from what is obtainable in US political debates. (shrink)