Increasingly, it is accepted wisdom for agricultural scientists to get feedback from indigenous peoples—peasants—about new improved seeds and biotechnologies before their official release from the experiment station. What is not yet accepted wisdom is the importance of cognitive science to research on farmer decision making, especially of the type “Why don't they adopt.” In this paper, the impact of the cognitive revolution on models of farmer decision making is described, and decision making models before and after the cognitive revolution are (...) contrasted. An example of a decision model after the cognitive revolution is given by the Malawi farmer's decision whether to use chemical fertilizers or organic fertilizers or both. Results of testing the model show that in Malawi, smallholders' lack of capital and credit are more important factors constraining use of chemical fertilizers than are indigenous beliefs in organic fertilizers or fears of a future dependency on chemicals. (shrink)

Research on organic farmers is popular but has seldom specifically focused on their motivations and decision making. Results based on detailed interviews with 83 New Zealand farmers (both organic and conventional) are presented by way of a decision tree that highlights elimination factors, motivations, and constraints against action. The results show the reasons that lie behind farmers' choices of farming methods and highlight the diversity of motivations for organic farming, identifying different types of organic and conventional farmers. Policies to encourage (...) organic production should focus on attitudes, technology, and finances. (shrink)

Various structural factors influenceorganic farmer decision-making. Analyses that combinestructure and agency provide an opportunity forunderstanding farmers' perceptions of the political,economic, and social ``world'' in which they operate.Rich conversational interviews, conducted with twentycertified organic farmers in Illinois and analyzedwith multiple qualitative methods, show how farmersmediate structural concerns. In addition to political,economic, and social structures, a fourth structure isneeded. Indeed these organic farmers emphasize theimportance of ecological factors in theirdecision-making. Within the perceived economic,political, social, and ecological structures, numeroustopics (i.e., marketing, policy, family, (...) ecosystems)and subtopics (i.e., diversification, farm programs,traditions, soils) exist. Farmers' quotations providedetailed information of how they view and mediatestructures in their daily on-farm decision-making. (shrink)

This article describes the feasibility of researchinto the relation between values of farmers andsustainability for the Dutch Ministry of Agricultureand the Dutch Federation of Agricultural andHorticultural Organisations.Firstly, a theoretical framework describes differentlevels of motivation behind conduct and choices. Itenables exploration and analysis of individualinterviews with small groups of conventional andecological farmers. The aim is to find out what theirbasic convictions regarding nature and sustainabilityare, and to analyze the relation between theseconvictions and the actual choices they make in theirfarming practice. The (...) research shows that for somefarmers, differences in farming practice go back to themotivation level of moral convictions about what is`good farming'. For others, the motivations for aspecific farming practice are more pragmatic or`superficial'. This knowledge can be of significancefor the process of policy making. (shrink)