The aim of this article is to show clearly what the terms “object” and “objectivity” as used over the centuries of modern philosophy — from the time of Descartes down to the time of Wittgenstein and Husserl, i.e., from early modern Rationalism and Empiricism to late modern Phenomenology and Analytic philosophy — have obscured. Objectivity, far from being “the ability to consider or represent facts, information, etc., without being influenced by personal feelings or opinions; impartiality; detachment,” as the OED would (...) have it, is fundamentally the condition of occupying the position of the significate in a triadic relation the foreground element of which is a sign vehicle conveying that significate to or for some third. Simply put, an “object” is a significate, a fact that common usage has come to obscure by sedimenting the influence of modern philosophy's reversal of the meaning of the terms “subjective” and “objective,” where the former has come to signify “private opinion” in contrast to “the way things are.” But this sedimentation to the level of common usage of modern solipsistic epistemology is precisely a usage that semiotic analysis of the linguistic sign overcomes, showing that in the expression “object signified” the qualification “signified” is redundant, for an object is nothing other than something signified! Thus “significate,” a term that modern dictionary makers resist, says clearly what the term “object” says obscurely; and a great deal of mischief in philosophy over the centuries after Descartes has been the result of this distinctively modern obscurantism in philosophy. (shrink)

A main question for semiotics today is how far does the paradigm for the action of signs, semiosis. extend. There is general agreement by now that semiosis extends at least as far as awareness or cognition occurs, which includes the entire domain of animal sign usage, or zoosemiosis. The open question today is whether semiotics is broader still, and on this question two positions have emerged. The comparatively conservative position would extend semiotics to the whole of living things. This extension (...) was first formally proposed and argued under the label phytosemiotics, the study of an action of signs in the realm of vegetable life. The conservative faction has rallied around the label of biosemiotics. The more radical faction argues that even this extension leaves something out, namely, the physical universe at large which surrounds and upon which depends all life. The radical argument is that what is distinctive of the action of signs is the shaping of the past on the basis of furore events, a shaping that can be discerned even in the rocks and among the stars - a veritable physiosemiosis, theoretical justification and practical exploration ofwhich marks the final frontier of semiotic inquiry. (shrink)

This book redraws the intellectual map and sets the agenda in philosophy for the next fifty or so years. By making the theory of signs the dominant theme in Four Ages of Understanding, John Deely has produced a history of philosophy that is innovative, original, and complete. The first full-scale demonstration of the centrality of the theory of signs to the history of philosophy, Four Ages of Understanding provides a new vantage point from which to review and reinterpret the development (...) of intellectual culture at the threshold of "globalization". Deely examines the whole movement of past developments in the history of philosophy in relation to the emergence of contemporary semiotics as the defining moment of Postmodernism. Beginning traditionally with the Pre-Socratic thinkers of early Greece, Deely gives an account of the development of the notion of signs and of the general philosophical problems and themes which give that notion a context through four ages: Ancient philosophy, covering initial Greek thought; the Latin age, philosophy in European civilization from Augustine in the 4th century to Poinsot in the 17th; the Modern period, beginning with Descartes and Locke; and the Postmodern period, beginning with Charles Sanders Peirce and continuing to the present. Reading the complete history of philosophy in light of the theory of the sign allows Deely to address the work of thinkers never before included in a general history, and in particular to overcome the gap between Ockham and Descartes which has characterized the standard treatments heretofore. One of the essential features of the book is the way in which it shows how the theme of signs opens a perspective for seeing the Latin Age from its beginning with Augustine to the work of Poinsot as an indigenous development and organic unity under which all the standard themes of ontology and epistemology find a new resolution and place. A magisterial general history of philosophy, Deely's book provides both a strong background to semiotics and a theoretical unity between philosophy's history and its immediate future. With Four Ages of Understanding Deely sets a new agenda for philosophy as a discipline entering the 21st century. (shrink)

Journal Name: Semiotica - Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique Volume: 2014 Issue: 198 Pages: 11-31.