As modernity began with a redefinition of the human being, so does postmodernity. But whereas the modern definition of the human being as res cogitans cut human animals off from both their very animality and the world of nature out of which they evolved and upon which they depend throughout life, the postmodern definition as semeiotic animal both overcomes the separation from nature and restores the animality essential to human being in this life. Semiotics, the doctrine of signs suggested by (...) Augustine and theoretically justified by Poinsot, developed in our own day after Peirce, introduces postmodernity by overcoming the Kantian epistemological limits on the side of ens reale and showing the social constructions superordinate to ens reale as essential to animal life. (shrink)

THE PREVALENCE TODAY of "semiotics" as the preferred linguistic form for designating the study of signs in its various aspects already conceals a history, a story of the ways in which, layer by layer, the temporal achievement we call human understanding builds, through public discourse, ever new levels of common acceptance each of which presents itself as, if not self-evident, at least the common wisdom. Overcoming such present-mindedness is not the least of the tasks faced by the awakening of semiotic (...) consciousness. (shrink)