Baldwin Effect, in which there has been a revival of interest in recent years, is disentangled from certain other ideas which, while resembling it in some ways, also differ importantly from it. Baldwin's original idea was that a 'voluntarily' adopted practice which is adaptive can foster, in some non-Lamarckian way, 'coincident variations' that render the practice instinctive and heritable. It is argued that this idea involves a surreptitious slide back to Lamarckism.