This article poses the question of the social and intellectual conditions for genuine social scientific internationalism, through an analysis of the worldwide spread of a new global vulgate resulting from the false and uncontrolled universalization of the folk concepts and preoccupations of American society and academe. The terms, themes and tropes of this new planetary doxa - `multiculturalism', `globalization', `liberals versus communitarians', `underclass', racial `minority' and identity, etc. - tend to project and impose on all societies American concerns and viewpoints, (...) thereby transfigured into tools of analysis and yardsticks of policy fit to naturalize the peculiar historical experience of one peculiar society, tacitly instituted as a model for humanity. The article suggests how the logic of the international circulation of ideas, the transformations of the academic field, the strategies of foundations and publishers, and of local collaborators in global conceptual `import-export' converge to foster a particularly powerful and pernicious form of cultural imperialism of which academics are at once perpetrators and victims. (shrink)