Develops a theory of contemporary culture that relies on displacing economic notions of cultural production with notions of cultural expenditure. This book represents an effort to rethink cultural theory from the perspective of a concept of cultural materialism, one that radically redefines postmodern formulations of the body.

"Aujourd'hui l'abstraction n'est plus celle de la carte, du double, du miroir ou du concept. La simulation n'est plus celle d'un territoire, d'un être référentiel, d'une substance. Elle est la génération par les modèles d'un réel sans origine ni réalité : hyperréel. Le territoire ne précède plus la carte, ni ne lui survit. C'est désormais la carte qui précède le territoire précession des simulacres c'est elle qui engendre le territoire et s'il fallait reprendre la fable, c'est aujourd'hui le territoire dont (...) les lambeaux pourrissent lentement sur l'étendue de la carte. C'est le réel, et non la carte, dont des vestiges subsistent çà et là, dans les déserts qui ne sont plus ceux de l'Empire, mais le nôtre. Le désert du réel lui-même." P. [4] of cover. (shrink)

Who are we, and how do we relate to each other? Luciano Floridi, one of the leading figures in contemporary philosophy, argues that the explosive developments in Information and Communication Technologies is changing the answer to these fundamental human questions. As the boundaries between life online and offline break down, and we become seamlessly connected to each other and surrounded by smart, responsive objects, we are all becoming integrated into an "infosphere". Personas we adopt in social media, for example, feed (...) into our 'real' lives so that we begin to live, as Floridi puts in, "onlife". Following those led by Copernicus, Darwin, and Freud, this metaphysical shift represents nothing less than a fourth revolution. "Onlife" defines more and more of our daily activity - the way we shop, work, learn, care for our health, entertain ourselves, conduct our relationships; the way we interact with the worlds of law, finance, and politics; even the way we conduct war. In every department of life, ICTs have become environmental forces which are creating and transforming our realities. How can we ensure that we shall reap their benefits? What are the implicit risks? Are our technologies going to enable and empower us, or constrain us? Floridi argues that we must expand our ecological and ethical approach to cover both natural and man-made realities, putting the 'e' in an environmentalism that can deal successfully with the new challenges posed by our digital technologies and information society. (shrink)