According to Conceptual Metaphor Theory, the Source-Path-Goal schema constitutes a central concept in cognition. Apart from literally structuring “movement”, SPG also shapes our understanding of “purposive activity”, including questing and story-telling. A problem in CMT, however, is that the existence of image schemas is almost exclusively postulated on the basis of verbal expressions. To examine the claim that people recruit image schemas such as SPG to make sense of life, it is essential to examine non-verbal modalities. Animation has highly medium-specific (...) opportunities to exploit SPG by its emphasis on “manner of movement” and “balance”. Three animation films exemplifying MOVEMENT, QUEST, and STORY are analyzed in terms of SPG to chart how they exploit this schema. We end the paper by positioning our findings with respect to recent discussions about image schemas in Hampe and by suggesting avenues for further research. (shrink)

In the cognitivist paradigm, metaphor's conceptual nature is investigated almost exclusively in its verbal manifestations. Research on nonverbal expressions of conceptual metaphors is still surprisingly scarce. Although some pioneering work has been done in the area of pictorial metaphor, the work has hitherto focused on specific instances of isolated metaphors. For better insight into the nature of conceptual metaphors, it is necessary to examine if they can be rendered pictorially and mixed-medially, and if so, what forms they could take. In (...) this case study, a structural metaphor from Ian McEwan's novel The Comfort of Strangers is analyzed and compared to its counterpart in the film that Paul Schrader based on the book. The article ends with suggestions for generalizations across different media, including a distinction between explicitly and implicitly signaled metaphors. (shrink)