ABSTRACT Contrary to George Bishop's claim, collective deliberation and cue‐taking permit even poorly informed individuals to form opinions that can accurately reflect their values and interests in light of available information. Statistical aggregation of poll results can smooth out offsetting errors and uncertainties and reveal collective preferences that are real, stable, consistent, coherent, differentiated, and responsive to information: preferences that policy makers should pay attention to. Media polls tend to be more useful for this purpose than academic surveys that encourage (...) “don't know” responses and use information‐based filters that bias estimates of collective preferences against lower‐income citizens, minorities, and others who tend to be less well informed. Media polls frequently ask about specific policy issues relevant to policy makers. Even biased poll questions of certain kinds can provide useful information about collective policy preferences. (shrink)

ABSTRACT Benjamin Page's thoughtful critique of my book, The Illusion of Public Opinion, strives to reassure readers that all is well—despite the book's extensive documentation of measurement‐error artifacts in numerous public opinion surveys. Page's own careful polling practices are not followed outside of elite academic survey centers. Moreover, even in such well‐run surveys, the respondents are often ignorant of the issues being probed. The fact that nonrandom reasons of some sort must be determining on‐the‐spot survey responses may allow us to (...) call the respondents “rational” in a loose sense. But the responses still don't represent actual opinions about the specific policy issues being probed—let alone well‐informed answers. Finally, while Page argues that measurement errors are most likely random, and should cancel out in the aggregate, the “miracle of aggregation” doesn't occur when the form, wording, and context of questions varies from survey to survey. And even when wording and context are held constant, the respondents' understanding of the same words can vary dramatically or subtly over time, due to new political events and their changing interpretation. (shrink)

ABSTRACT George Bishop’s The Illusion of Public Opinion does a superb job of showing how various errors and malfeasances in conducting and interpreting surveys have created illusions about public opinion. It thereby offers a very useful compendium on how to do, and especially how not to do, survey research. Nothing in the book, however, provides persuasive evidence for either of two more troubling “illusion” arguments: that collective public preferences on policy issues do not exist; or that surveys cannot measure them. (...) Instead, Bishop’s examples show that even in obscure, low‐information situations, well‐designed survey questions generally reveal meaningful collective policy preferences that are coherent, well differentiated, and reflective of citizens’ basic interests and values. (shrink)