Based on the tenets of the so-called ‘radical pragmatics’ school (see, for instance, Cole, 1981), this book takes a particular view with regard to the relationship between content and linguistically encoded meaning. The traditional view embodied in the work of Montague and Kaplan (e.g., Kaplan, 1979; Montague, 1970) sees content being fully determined by linguistic meaning relative to a contextual index. In contrast, the radical view takes it that, although linguistic meaning is clearly important to content, it does not determine (...) it, as pragmatic principles also play a role. The central issue of this book is how to give a principled account of the determination of content. Seeing linguistic meanings as underdetermining the content (proposition) expressed, there must be a pragmatic mechanism of completion which can be best represented as an optimization procedure. It is demonstrated that the general framework of Optimality Theory (OT) makes it possible to formulate the desired explanatory principles. The first section of this general introduction outlines the basic framework of OT as applied to phonology, syntax and morphology. The second section takes a historical perspective and shows that the idea of optimization was present in the pragmatic enterprise right from the beginning. Further, it explains the main advantages of the general framework of OT when applied to the field of pragmatics, and it puts the whole idea into concrete terms by demonstrating how Horn’s (1984) theory of conversational implicature can be implemented within a bidirectional optimality theory. In section 3, we rise several basic questions underlying the whole volume and discuss them from a theoretical and empirical perspective. This part 1 gives a overview of the different topics treated in the book, and it explains in which respects the single contributions aim to satisfy our cooperative goal: to give a new impulse to the tradition of radical pragmatics. Section 4, finally, outlines basic open question of future research.. (shrink)