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  1. Multinational corporate social responsibility, ethics, interactions and third world governments: An agenda for the 1990s. [REVIEW]Sita C. Amba-Rao - 1993 - Journal of Business Ethics 12 (7):553 - 572.
    A critical literature on mulitnational corporate social responsibility has developed in recent years. Many authors addressed the issue in the Third World countries. This paper reviews the literature, focusing on the relationship between the multinational corporations (MNCs) and Third World governments in fulfilling the social responsibility, based on the underlying ethical imperative.There is a growing consensus that both corporations and governments should accept moral responsibility for social welfare and individual interests in their economic transactions. A collaborative relationship is proposed where (...)
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  • Applying ethical theory to public relations.Thomas H. Bivins - 1987 - Journal of Business Ethics 6 (3):195 - 200.
    There seems to be a prevailing belief among public relations professionals that ethical problems can easily be solved by either reference to a simplified code or citation of a few well-worn platitudes. However, the route to a more complete understanding of questions of ethics is circuitous and often painstaking. By applying a number of ethical theories to a public relations problem, both the skilled public relations technician and the public relations professional may arrive at similar conclusions concerning moral obligations; however, (...)
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  • A new approach to multinational social responsibility.Jacob Naor - 1982 - Journal of Business Ethics 1 (3):219 - 225.
    Multinational business activity has expanded dramatically since the end of World War II. The increased presence of foreign corporations and the generally strategic significance of such presence for host countries, has increasingly confronted both sides with the need to develop guidelines governing the conduct of such operations.The new voluntary approach to guideline development suggested here is based on the proposition that the fundamental aim of business activity is the satisfaction of socially desirable needs. Under this approach, MNC's should attempt to (...)
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