within-field task as testing proceeded. (In any case, the two-field task is presumably a more difficult one than the one-field task. ...

When the stored representation of the meaning of a stimulus is accessed through the processing of a sensory input it is maintained in an activated state for a certain amount of time that allows for further processing. This semantic activation is generally accompanied by conscious identification, which can be demonstrated by the ability of a person to perform discriminations on the basis of the meaning of the stimulus. The idea that a sensory input can give rise to semantic activation without (...) concomitant conscious identification was the central thesis of the controversial research in subliminal perception. Recently, new claims for the existence of such phenomena have arisen from studies in dichotic listening, parafoveal vision, and visual pattern masking. Because of the fundamental role played by these types of experiments in cognitive psychology, the new assertions have raised widespread interest. (shrink)

The experiments reported by Snodgrass, Shevrin, and Kopka appear to demonstrate that words are perceived even when overall forced-choice discrimination performance does not deviate from chance. We replicated their critical finding in two separate experiments; our results indicated that the subjects′ preferences for one of the two strategy conditions predicted significant deviations from chance performance in the pop condition, even though the overall performance in this condition did not differ from chance. In addition, we found that task preference had no (...) effect when blank cards rather than words were presented and that the words could not be detected when subjects were simply asked to decide on each trial whether a stimulus had been presented. These results suggest that it is possible to demonstrate perception below an objective threshold defined in terms of overall discrimination performance. As such, the results highlight the importance of considering individual differences in studies of perception without awareness. (shrink)

In two experiments subjects attempted to identify words presented below the objective threshold using two task strategies emphasizing either allowing a word to pop into their heads or looking carefully at the stimulus field . Words were selected to represent both meaningful and structural dimensions. We also asked subjects to indicate their strategy preference and to rate their motivation to perform well. In the absence of conscious perception, both strategy preference and word meaning interacted with strategy condition, mediating the accuracy (...) of subjects′ direct word identification judgments. Motivation also mediated performance. Word structure had no effect. Unconscious perception manifested only in the pop condition, underscoring the importance of task strategy in determining whether subliminal effects are observed. A follow-up control experiment using sham flashes demonstrated that strategy preference and motivation effects were not artifacts resulting from performance feedback cues. (shrink)