I distinguish among three senses in which meaning may be said to be normative, one trivial, the other two more robust. According to the trivial sense, meaningful expressions have conditions of correct application. According to the first robust sense, these conditions are determined by norms. According to the second robust sense, statements about these conditions have normative implications. Normativity in one or the other of the robust senses, but not in the trivial sense, is commonly thought to pose a threat (...) to naturalism. I argue that, given its trivial normativity, meaning cannot be normative in the first robust sense but it is normative in the sense that statements about the meaning of terms have hypothetical normative implications that are essential to meaning. I further argue that this normativity itself poses no threat to naturalism. Rather, this normativity follows from the fact that the trivial normativity of meaning precludes its naturalization. (shrink)