A visual imagery task is presented which is beyond the limits of normal human ability, and some of the factors contributing to its difficulty are isolated by comparing the difficulty of related tasks. It is argued that complex objects are assigned hierarchical structural descriptions by being parsed into parts, each of which has its own local system of significant directions. Two quite different schemas for a wire‐frame cube are used to illustrate this theory, and some striking perceptual differences to which (...) they give rise are described. The difficulty of certain mental imagery tasks is shown to depend on which of the alternative structural descriptions of an object is used, and this is interpreted as evidence that structural descriptions are an important component of mental images. Finally, it is argued that analog transformations like mental folding involve changing the values of continuous variables in a structural description. (shrink)