The history of ideology and its definition continues to occupy scholars across a range of disciplines. Contrary to the vast volume of earlier work on ideology however, this books provides a challenging new theory of ideology, one that is capable of explaining not only the internal structures of ideologies, but also how ideologies function in society. In formulating theory that is capable of providing the first insights into the internal structures of ideologies while simultaneously explaining how discourse structures may be (...) used in the production and reproduction of ideologies, van Dijk offers a highly important theoretical bridge between the micro and macro structures of society. This book will be essential for all students of discourse studies, communication, social psychology, sociology, and political science. (shrink)

Formal models of cultural evolution analyze how cognitive processes combine with social interaction to generate the distributions and dynamics of ‘representations.’ Recently, cognitive anthropologists have criticized such models. They make three points: mental representations are non-discrete, cultural transmission is highly inaccurate, and mental representations are not replicated, but rather are ‘reconstructed’ through an inferential process that is strongly affected by cognitive ‘attractors.’ They argue that it follows from these three claims that: 1) models that assume replication or replicators are inappropriate, (...) 2) selective cultural learning cannot account for stable traditions, and 3) selective cultural learning cannot generate cumulative adaptation. Here we use three formal models to show that even if the premises of this critique are correct, the deductions that have been drawn from them are false. In the rst model, we assume continuously varying representations under the in uence of weak selective transmission and strong attractors. We show that if the attractors are suf ciently strong relative to selective forces, the continuous representation model reduces to the standard.. (shrink)

In the nineteenth century, there was substantial and sophisticated interest in neuroscience on the part of social theorists, including Comte and Spencer, and later Simon Patten and Charles Ellwood. This body of thinking faced a dead end: it could do little more than identify highly general mechanisms, and could not provide accounts of such questions as `why was there no proletarian revolution?' Psychologically dubious explanations, relying on neo-Kantian views of the mind, replaced them. With the rise of neuroscience, however, some (...) of the problems of concern to earlier thinkers, such as imitation, have revived because of the discovery of neuronal mechanisms, or through fMRI studies. The article reviews the history and discusses the implications of current work for the reconsideration of traditional social theory concepts. It is suggested that certain kinds of bridging work with neuroscience would enable us to answer many questions in social theory that empirical sociology has failed to answer. (shrink)