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CSR Communication of Corporate Enterprises in Hungary

György Ligeti & Ágnes Oravecz

Journal of Business Ethics 84 (2):137-149 (2009)

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(1 other version)Researching corporate social responsibility: An agenda for the 21st century. [REVIEW]Paul C. Godfrey & Nile W. Hatch - 2007 - Journal of Business Ethics 70 (1):87-98.details Corporate social responsibility is a tortured concept. We review the current state of the art across a number of academic disciplines, from accounting to management to theology. In a world that is increasingly global and pluralistic, progress in our understanding of CSR must include theorizing around the micro-level processes practicing managers engage in when allocating resources toward social initiatives, as well as refined measurement of the outcomes of those initiatives on stakeholder and shareholder interests. Scholarship must also account for the (...) Download Export citation Bookmark 48 citations
(2 other versions)Corporate social responsibility communication: Stakeholder information, response and involvement strategies.Mette Morsing & Majken Schultz - 2006 - Business Ethics, the Environment and Responsibility 15 (4):323–338.details While it is generally agreed that companies need to manage their relationships with their stakeholders, the way in which they choose to do so varies considerably. In this paper, it is argued that when companies want to communicate with stakeholders about their CSR initiatives, they need to involve those stakeholders in a two-way communication process, defined as an ongoing iterative sense-giving and sense-making process. The paper also argues that companies need to communicate through carefully crafted and increasingly sophisticated processes. Three (...) Download Export citation Bookmark 80 citations
(1 other version)Researching Corporate Social Responsibility: An Agenda for the 21st Century.Paul C. Godfrey & Nile W. Hatch - 2007 - Journal of Business Ethics 70 (1):87-98.details Corporate social responsibility is a tortured concept. We review the current state of the art across a number of academic disciplines, from accounting to management to theology. In a world that is increasingly global and pluralistic, progress in our understanding of CSR must include theorizing around the micro-level processes practicing managers engage in when allocating resources toward social initiatives, as well as refined measurement of the outcomes of those initiatives on stakeholder and shareholder interests. Scholarship must also account for the (...) Download Export citation Bookmark 42 citations
(3 other versions)Corporate social responsibility and employee commitment.Jane Collier & Rafael Esteban - 2007 - Business Ethics, the Environment and Responsibility 16 (1):19–33.details Effective corporate social responsibility policies are a requirement for today's companies. Policies have not only to be formulated, they also have to be delivered by corporate employees. This paper uses existing research findings to identify two types of factors that may impact on employee motivation and commitment to CSR ‘buy-in’. The first of these is contextual: employee attitudes and behaviours will be affected by organizational culture and climate, by whether CSR policies are couched in terms of compliance or in terms (...) Download Export citation Bookmark 70 citations
(3 other versions)Corporate social responsibility and employee commitment.Jane Collier & Rafael Esteban - 2007 - Business Ethics 16 (1):19-33.details Effective corporate social responsibility policies are a requirement for today's companies. Policies have not only to be formulated, they also have to be delivered by corporate employees. This paper uses existing research findings to identify two types of factors that may impact on employee motivation and commitment to CSR ‘buy-in’. The first of these is contextual: employee attitudes and behaviours will be affected by organizational culture and climate, by whether CSR policies are couched in terms of compliance or in terms (...) Download Export citation Bookmark 66 citations
(2 other versions)Corporate social responsibility communication: stakeholder information, response and involvement strategies.Mette Morsing & Majken Schultz - 2006 - Business Ethics 15 (4):323-338.details While it is generally agreed that companies need to manage their relationships with their stakeholders, the way in which they choose to do so varies considerably. In this paper, it is argued that when companies want to communicate with stakeholders about their CSR initiatives, they need to involve those stakeholders in a two-way communication process, defined as an ongoing iterative sense-giving and sense-making process. The paper also argues that companies need to communicate through carefully crafted and increasingly sophisticated processes. Three (...) Download Export citation Bookmark 75 citations
(3 other versions)Corporate social responsibility and employee commitment.Jane Collier & Rafael Esteban - 2007 - Business Ethics 16 (1):19-33.details Effective corporate social responsibility policies are a requirement for today's companies. Policies have not only to be formulated, they also have to be delivered by corporate employees. This paper uses existing research findings to identify two types of factors that may impact on employee motivation and commitment to CSR ‘buy‐in’. The first of these is contextual: employee attitudes and behaviours will be affected by organizational culture and climate, by whether CSR policies are couched in terms of compliance or in terms (...) Download Export citation Bookmark 32 citations

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