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Tweetjacked: The Impact of Social Media on Corporate Greenwash

Thomas P. Lyon & A. Wren Montgomery

Journal of Business Ethics 118 (4):747-757 (2013)

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When Are Corporate Environmental Policies a Form of Greenwashing?Catherine A. Ramus & Ivan Montiel - 2005 - Business and Society 44 (4):377-414.details Do environmental policy statements accurately represent corporate commitment to environmental sustainability? Because companies are not required by law to publish environmental policy statements or to verify that these statements are true using independent third parties, external stakeholders often wonder when a published commitment to a policy translates into actual policy implementation. The authors analyzed two independent databases to predict the circumstances under which large, leading-edge corporations in industry sectors will commit to and/or implement proactive corporate environmental policies and when it (...) Download Export citation Bookmark 32 citations
Corporate Social Responsibility in the Blogosphere.Christian Fieseler, Matthes Fleck & Miriam Meckel - 2010 - Journal of Business Ethics 91 (4):599-614.details This paper uses social network analysis to examine the interaction between corporate blogs devoted to sustainability issues and the blogosphere, a clustered online network of collaborative actors. By analyzing the structural embeddedness of a prototypical blog in a virtual community, we show the potential of online platforms to document corporate social responsibility (CSR) activities and to engage with an increasingly socially and ecologically aware stakeholder base. The results of this study show that stakeholder involvement via sustainability blogs is a valuable (...) Download Export citation Bookmark 16 citations
Environmental Disclosure: Evidence From Newsweek’s Green Companies Rankings. [REVIEW]Jay P. Shimshack & Thomas P. Lyon - 2015 - Business and Society 54 (5):632-675.details Corporate-level environmental information disclosure is increasingly common. This article studies the impact of a prominent media-generated sustainability ratings program, Newsweek’s 2009 ranking of the 500 largest U.S. firms. Using an event study methodology, the authors find the rankings had a significant impact on shareholder value. Firms in the top 100 experienced abnormal returns after the information release that were 0.6%–1.0% higher than returns of firms in the bottom 400. The form of the information released had significant effects as well. Nuanced (...) Download Export citation Bookmark 5 citations
Social Accountability and Corporate Greenwashing.William S. Laufer - 2003 - Journal of Business Ethics 43 (3):253 - 261.details Critics of SRI have said little about the integrity of corporate representations resulting in screening inclusion or exclusion. This is surprising given social and environmental accounting research that finds corporate posturing and deception in the absence of external verification, and a parallel body of literature describing corporate "greenwashing" and other forms of corporate disinformation. In this paper I argue that the problems and challenges of ensuring fair and accurate corporate social reporting mirror those accompanying corporate compliance with law. Similarities and (...) Download Export citation Bookmark 125 citations
(2 other versions)Corporate social responsibility communication: Stakeholder information, response and involvement strategies.Mette Morsing & Majken Schultz - 2006 - Business Ethics, the Environment and Responsibility 15 (4):323–338.details While it is generally agreed that companies need to manage their relationships with their stakeholders, the way in which they choose to do so varies considerably. In this paper, it is argued that when companies want to communicate with stakeholders about their CSR initiatives, they need to involve those stakeholders in a two-way communication process, defined as an ongoing iterative sense-giving and sense-making process. The paper also argues that companies need to communicate through carefully crafted and increasingly sophisticated processes. Three (...) Download Export citation Bookmark 80 citations
Searching for New Forms of Legitimacy Through Corporate Responsibility Rhetoric.Itziar Castelló & Josep M. Lozano - 2011 - Journal of Business Ethics 100 (1):11 - 29.details This article looks into the process of searching for new forms of legitimacy among firms through corporate discourse. Through the analysis of annual sustainability reports, we have determined the existence of three types of rhetoric: (1) strategic (embedded in the scientific-economic paradigm); (2) institutional (based on the fundamental constructs of Corporate Social Responsibility theories); and (3) dialectic (which aims at improving the discursive quality between the corporations and their stakeholders). Each one of these refers to a different form of legitimacy (...) Download Export citation Bookmark 33 citations
(2 other versions)Corporate social responsibility communication: stakeholder information, response and involvement strategies.Mette Morsing & Majken Schultz - 2006 - Business Ethics 15 (4):323-338.details While it is generally agreed that companies need to manage their relationships with their stakeholders, the way in which they choose to do so varies considerably. In this paper, it is argued that when companies want to communicate with stakeholders about their CSR initiatives, they need to involve those stakeholders in a two-way communication process, defined as an ongoing iterative sense-giving and sense-making process. The paper also argues that companies need to communicate through carefully crafted and increasingly sophisticated processes. Three (...) Download Export citation Bookmark 75 citations

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