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  1. The halo effect: Evidence for unconscious alteration of judgments.Richard E. Nisbett & Timothy D. Wilson - 1977 - Journal of Personality and Social Psychology 35 (4):250-256.
    Staged 2 different videotaped interviews with the same individual—a college instructor who spoke English with a European accent. In one of the interviews the instructor was warm and friendly, in the other, cold and distant. 118 undergraduates were asked to evaluate the instructor. Ss who saw the warm instructor rated his appearance, mannerisms, and accent as appealing, whereas those who saw the cold instructor rated these attributes as irritating. Results indicate that global evaluations of a person can induce altered evaluations (...)
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