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Direct to confusion: Lessons learned from marketing brca testing

American Journal of Bioethics 8 (6):5 – 8 (2008)

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Reading between the Lines: Direct‐to‐Consumer Advertising of Genetic Testing.Sara Chandros Hull & Kiran Prasad - 2001 - Hastings Center Report 31 (3):33-35.details A case study in the kinds of problems to expect from this increasingly popular marketing tactic. Download Export citation Bookmark 6 citations

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