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  1. Thinking, Fast and Slow.Daniel Kahneman - 2011 - New York: New York: Farrar, Straus and Giroux.
    In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive (...)
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  • .Daniel Kahneman & Shane Frederick - 2002 - Cambridge University Press.
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  • Observing and conditioned reinforcement.James A. Dinsmoor - 1983 - Behavioral and Brain Sciences 6 (4):693.
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  • Hyperbolic value addition and general models of animal choice.James E. Mazur - 2001 - Psychological Review 108 (1):96-112.
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