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  1. Global Culture: An Introduction.Mike Featherstone - 1990 - Theory, Culture and Society 7 (2-3):1-14.
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  • Multipolarity means thinking plural: Modernities.Jan Nederveen Pieterse - 2009 - ProtoSociology 26:19-35.
    Modernities are a theme of our times. Recognizing that modernities are multiple and diverse and transcending ideal-type modernity and its Eurocentric legacy, acknowledges the multi­polar realities of twenty-first century globalization and the ‘rise of the rest’. Real-existing modernities are mixed social formations in that they straddle past and present and import and translate styles and customs from other cultures. In addition, modernities are layered—some components are shared among all modern societies and make up transnational modernity while other components differ according (...)
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