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  1. The informative and persuasive functions of advertising: A moral appraisal. [REVIEW]Paul C. Santilli - 1983 - Journal of Business Ethics 2 (1):27 - 33.
    Advertising can be regarded as having two separate functions, one of persuading and one of informing consumers. Against some who claim that persuasive advertising using irrational means is moral as long as the product or service it represents is good or useful, this paper argues that by denigrating human reason such advertising is always immoral. On the other hand, advertisements which present information in a straight-forward and truthful way are always moral no matter what they advertise; indeed, only such advertisements (...)
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  • Corporate codes of ethics.Leonard J. Brooks - 1989 - Journal of Business Ethics 8 (2-3):117 - 129.
    The majority of North American corporations awakened to the need for their own ethical guidelines during the late 1970s and early 1980s, even though modern corporations are subject to a surprising multiplicity of external codes of ethics or conduct. This paper provides an understanding of both internal and external codes through a discussion of the factors behind the development of the codes, an analysis of internal codes and an identification of problems with them.
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  • Codes of ethics.George C. S. Benson - 1989 - Journal of Business Ethics 8 (5):305 - 319.
    Partly as a result of much recent evidence of business and government crime, a large proportion of major corporations have adopted codes of ethics; government service is also making more use of them. The electrical manufacturing anti-trust conspiracy and 1973–1976 investigation of foreign and domestic bribery were immediate prods. There are also government codes of which the ASPA code is most widely distributed. Corporate codes discuss relations to employees, interemployee relationships, whistle blowing, effect on environment, commercial bribery, insider information, other (...)
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  • Philosophy Type Interaction in the Ethical Decision-Making Process of Retailers.John Paul Fraedrich - 1988 - Dissertation, Texas a&M University
    The purpose of this study is to examine a number of current moral philosophies and their effects on retailers in work and nonwork settings. ;The study focused on whether or not retailers in general have more than one philosophy type. In addition, the research tested the reactions of different philosophy types when perceived risk was introduced. ;A set of hypotheses were developed which examined whether perceived risk would affect the philosophy type and the individual's intention to behave. In addition, the (...)
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  • The informative and persuasive functions of advertising: A moral appraisal — a further comment.Kam-Hon Lee - 1987 - Journal of Business Ethics 6 (1):55 - 57.
    This paper argues that product and advertisement are neither completely dependent nor completely independent. The advertisement of a bad product cannot be good. The advertisement of a good product is not necessarily good. In the case where consumer sovereignty cannot be assumed, the goodness of an advertisement depends solely on the goodness of the product. In the case where consumer sovereignty can be assumed, the goodness of an advertisement depends first on whether the product is good, and if so, whether (...)
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