The present ERP study investigated effects of subliminal emotional words on preference judgments about subsequent visual target stimuli . Each target was preceded by a masked 17-ms emotional adjective. Four classes of prime words were distinguished according to the combinations of positive/negative valence and high/low arousal. Targets were liked significantly more after positive-arousing primes , relative to negative-arousing , positive-nonarousing , and negative-nonarousing primes . In the target ERP, amplitude of right-hemisphere positive slow wave was increased after positive-arousing compared to (...) negative-arousing primes. Evaluative priming effects on judgments and ERPs were more pronounced in high state-anxious participants. The results suggest that there is indeed affective/semantic processing of unconscious words, evaluative priming operates relatively late during target processing, to be effective, prime words need to score high on the arousal dimension, and individual differences in state anxiety modulate the susceptibility to subliminal evaluative priming. (shrink)

According to the spreading hypothesis of object-based attention, a subliminal cue that can successfully capture attention to a location within an object should also cause attention to spread throughout the whole cued object and lead to the same-object advantage. Instead, we propose that a subliminal cue favors shifts of attention between objects and strengthens the between-object link, which is coded primarily within the dorsal pathway that governs the visual guidance of action. By adopting the two-rectangle method and using an effective (...) subliminal cue to compare with the classic suprathreshold cue, we found a different result pattern with suprathreshold cues than with subliminal cues. The suprathreshold cue replicated the conventional location and object effects, whereas a subliminal cue led to a different-object advantage with a facilitatory location effect and a same-object advantage with an inhibitory location effect. These results support our consciousness-dependent shifting hypothesis but not the spreading hypothesis. (shrink)