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Commentary on: Chiara Pollaroli's "T(r)opical patterns in advertising"

In D. Mohammed & M. Lewiński (eds.), Virtues of Argumentation. Proceedings of the 10th International Conference of the Ontario Society for the Study of Argumentation [CD-ROM]. Centre for Research in Reasoning, Argumentation and Rhetoric, and the University of Windsor. pp. 1-5 (2013)

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  1. Cognition and Literary Ethical Criticism.Gilbert Plumer - 2011 - In Frank Zenker (ed.), Argumentation: Cognition & Community. Proceedings of the 9th International Conference of the Ontario Society for the Study of Argumentation [CD-ROM]. Ontario Society for the Study of Argumentation. pp. 1-9.
    “Ethical criticism” is an approach to literary studies that holds that reading certain carefully selected novels can make us ethically better people, e.g., by stimulating our sympathetic imagination (Nussbaum). I try to show that this nonargumentative approach cheapens the persuasive force of novels and that its inherent bias and censorship undercuts what is perhaps the principal value and defense of the novel—that reading novels can be critical to one’s learning how to think.
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  • Novels as Arguments.Gilbert Plumer - 2011 - In Frans H. van Eemeren, Bart Garssen, David Godden & Gordon Mitchell (eds.), Proceedings of the Seventh International Conference of the International Society for the Study of Argumentation [CD-ROM]. Amsterdam: Rozenberg / Sic Sat. pp. 1547-1558.
    The common view is that no novel IS an argument, though it might be reconstructed as one. This is curious, for we almost always feel the need to reconstruct arguments even when they are uncontroversially given as arguments, as in a philosophical text. We make the points as explicit, orderly, and (often) brief as possible, which is what we do in reconstructing a novel’s argument. The reverse is also true. Given a text that is uncontroversially an explicit, orderly, and brief (...)
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  • Arguments as Abstract Objects.Paul Simard Smith, Andrei Moldovan & G. C. Goddu - unknown
    In recent discussions concerning the definition of argument, it has been maintained that the word ‘argument’ exhibits the process-product ambiguity, or an act/object ambi-guity. Drawing on literature on lexical ambiguity we argue that ‘argument’ is not ambiguous. The term ‘argument’ refers to an object, not to a speech act. We also examine some of the important implications of our argument by considering the question: what sort of abstract objects are arguments?
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  • Argumentation Theorists Argue That an Ad is an Argument.M. Louise Ripley - 2008 - Argumentation 22 (4):507-519.
    Using print ads and recognizing the role of visual images in argument and the presence of arguments in ads , this paper argues that the work of argumentation theorists from Aristotle to van Eemeren and Grootendorst can be used to support the thesis that ads are arguments. I cite as evidence definitions, demarcations, delineations, and descriptions of argument put forth by leading scholars in the field of argumentation. This includes Aristotle, Informal Logic, Toulmin , Johnson and Blair , Gilbert , (...)
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