Commentary on: Chiara Pollaroli's "T(r)opical patterns in advertising"

In D. Mohammed & M. LewiƄski (eds.), Virtues of Argumentation. Proceedings of the 10th International Conference of the Ontario Society for the Study of Argumentation [CD-ROM]. Centre for Research in Reasoning, Argumentation and Rhetoric, and the University of Windsor. pp. 1-5 (2013)
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