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  1. How do self-attributed and implicit motives differ?David C. McClelland, Richard Koestner & Joel Weinberger - 1989 - Psychological Review 96 (4):690-702.
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  • Implicit social cognition: Attitudes, self-esteem, and stereotypes.Anthony G. Greenwald & Mahzarin R. Banaji - 1995 - Psychological Review 102 (1):4-27.
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  • The Evolution of Cooperation.Robert M. Axelrod - 1984 - Basic Books.
    The 'Evolution of Cooperation' addresses a simple yet age-old question; If living things evolve through competition, how can cooperation ever emerge? Despite the abundant evidence of cooperation all around us, there existed no purely naturalistic answer to this question until 1979, when Robert Axelrod famously ran a computer tournament featuring a standard game-theory exercise called The Prisoner's Dilemma. To everyone's surprise, the program that won the tournament, named Tit for Tat, was not only the simplest but the most "cooperative" entrant. (...)
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  • Measuring Individual Differences in Implicit Cognition: The Implicit Association Test.Debbie E. McGhee, Jordan L. K. Schwartz & Anthony G. Greenwald - 1998 - Journal of Personality and Social Psychology 74 (6):1464-1480.
    An implicit association test (IAT) measures differential association of 2 target concepts with an attribute. The 2 concepts appear in a 2-choice task (e.g., flower vs. insect names), and the attribute in a 2nd task (e.g., pleasant vs. unpleasant words for an evaluation attribute). When instructions oblige highly associated categories (e.g., flower + pleasant) to share a response key, performance is faster than when less associated categories (e.g., insect + pleasant) share a key. This performance difference implicitly measures differential association (...)
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  • From presence to consciousness through virtual reality.Maria V. Sanchez-Vives & Mel Slater - 2005 - Nature Reviews Neuroscience 6 (4):332-339.
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