Observers of agriculture and theenvironment have noted the recent remarkable growth ofthe organic products industry. Is it possible for thisgrowth in the organics market to contribute toprogressive environmental and social goals? From theperspective of green consumerism, the organics marketis a powerful engine for positive change because itpromotes greater environmental awareness andresponsibility among producers and consumers alike.Given its environmental benefits and its ability touse and alter capitalist markets, organic agricultureis currently a positive force for environmentalism.Still, there are contradictions between organic idealsand (...) practice – e.g., the reductionism of organicstandards, the limitations of private organiccertification, and the widespread practice ofinput-substitution – that emerge through thedynamics of the capitalist market. As the marketmatures, these contradictions will increasinglyundermine the very environmental benefits that are thefoundation of organic agriculture. Fundamental change,therefore, is not likely to occur through the marketalone. There are ways, however, that the organicsmarket could contribute to a broader movement leadingto collective action. For instance, the organicsmarket tends to undermine commodity fetishism in theagrifood system, thereby strengthening civil society.In addition, the market provides space and resourcesfor social movement activity, such as in the struggleover the National Organic Standards. (shrink)

The advent of rBGH (recombinant bovinegrowth hormone) has spurred the establishment of anorganic milk industry. The food systems/commoditychain analytical framework cannot fully explain therise of this new food. An adequate understanding ofthe consumer's role in the food system/commodity chainrequires more attention to consumption as a form ofpolitics. One way to do this is to look at thepolitics of other new social movements, especiallythose contesting mainstream notions of risk. From thisapproach, organic milk consumption challenges rBGHfrom a ``Not-in-my-Body'' or ``NIMB'' politics of (...) refusal,similar to the political refusal of neighborhoodresidents in ``Not-in-My-Backyard'' or ``NIMBY''environmental movements. The NIMB form of politics isnot a social movement of politically consciousconsumers, yet it is still a political activity inwhich consumers participate in the formation of theindustry through a process of ``reflexive consumption.''An analysis of producer-consumer discourse on milkcartons reveals the nature of this political formation. (shrink)

One of the main features of the contemporary environmental crisis is that no one has a clear picture of what is taking place. Environmental problems are real enough but they bring home the inadequacy of our knowledge. How does the natural world relate to the social world? Why do we continue to have such a poor understanding? How can ecological knowledge be made to relate to our understanding of human society? Reconstructing Nature argues that the division of labor is a (...) key but neglected factor underlying people's inability to adequately understand and relate to the natural world. The argument extends Marx's theory of alienation to account for inadequate knowledge and therefore inadequate concern for nature. Using recent developments in "critical realist" philosophy, the book aims to find ways of reorganizing knowledge in the light of ecological consciousness. It also corrects the emphasis of much environmental literature by focusing on production rather than consumption. (shrink)

Research on organic farmers is popular but has seldom specifically focused on their motivations and decision making. Results based on detailed interviews with 83 New Zealand farmers (both organic and conventional) are presented by way of a decision tree that highlights elimination factors, motivations, and constraints against action. The results show the reasons that lie behind farmers' choices of farming methods and highlight the diversity of motivations for organic farming, identifying different types of organic and conventional farmers. Policies to encourage (...) organic production should focus on attitudes, technology, and finances. (shrink)

The proposed federal regulation oforganic agriculture in the United States raisesquestions both about the nature and character oforganic farming, as well as its relation to theagro-food system at large. The regulatory process hasengendered a public debate about conventional andalternative approaches to agricultural production,which in turn raises issues of environmental politicsand society-nature relations. An analysis oftranscripts from public hearings, organic farmingmovement literature, and interviews with organicpractitioners and advocates reveals the broaderecological, social, and political ramifications. Inexamining the proposed federal rule and its (...) criticalopposition, we encounter two different worldviews; twoconflicting visions of agriculture, rural life, andnature itself. Whether this is a fundamental impasse,or a controversy that can be fruitfully resolved,remains an open question. But organic farming hasarrived at a critical juncture, both fraught withperil, and full of opportunity. The enormous publicresponse to this issue indicates the renewed potentialon the part of civil society to participate ingrassroots environmental social movements in supportof alternative agriculture. (shrink)

Studying women farmers who are equal to men in their formal status, this article explores the extent to which women's entry into a male occupation challenges the existing gender system. Our analysis shows that young women farmers represent a change toward a new work role for women in farming. They have become similar to men farmers in many important aspects of farming such as vocational training, technological know-how, and union membership; however, important aspects of the existing gender system are being (...) preserved. Young women farmers still have the main responsibility for domestic work; their income from farming is less important for the household than their husband's; and, compared to men farmers, their farm income is less. There is no indication that young women farmers challenge the masculinist way of farming. (shrink)