Now in paperback: "The most disturbing and damning report to date on the biotechnology revolution and its ethical and social consequences and risks".--Publishers Weekly. "... Mr. Kimbrell tells the story effectively and fully".--The New York Times Book Review.

Celia Lury describes the body's ability to act outside itself both mechanically and perceptually. She draws on a wide range of examples including phototherapy, accounts of false memory syndrome, family albums and Benetton adverts.