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  1. What's so funny? Modelling incongruity in humour production.Rachel Hull, Sümeyra Tosun & Jyotsna Vaid - 2017 - Cognition and Emotion 31 (3).
    Finding something humorous is intrinsically rewarding and may facilitate emotion regulation, but what creates humour has been underexplored. The present experimental study examined humour generated under controlled conditions with varying social, affective, and cognitive factors. Participants listed five ways in which a set of concept pairs (e.g. MONEY and CHOCOLATE) were similar or different in either a funny way (intentional humour elicitation) or a “catchy” way (incidental humour elicitation). Results showed that more funny responses were produced under the incidental condition, (...)
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  • Perceiving and responding to embarrassing predicaments across languages: Cultural influences on the mental lexicon.Jyotsna Vaid, Hyun Choi, Hsin-Chin Chen & Michael Friedman - 2008 - Mental Lexicon 3 (1):121-147.
    The experience of embarrassment was explored in two experiments comparing monolingual and bilingual speakers from cultures varying in the degree of elabo- ration of the embarrassment lexicon. In Experiment 1, narratives in English or Korean depicting three types of embarrassing predicaments were to be rated on their embarrassability and humorousness by Korean-English bilinguals, Korean monolinguals, and Euro-American monolinguals. All groups judged certain predicaments (involving social gaffes) to be the most embarrassing. However, significant group and language differences occurred in judgments of (...)
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