Integrating personality, behavioral, and cognitive theories of change, the author examines the operations, measurement, and evolution of behavioral and ethical standards that distinguish capitalism from other ideologies.

Taboo trade-offs violate deeply held normative intuitions about the integrity, even sanctity, of certain relationships and the moral-political values underlying those relationships. For instance, if asked to estimate the monetary worth of one's children, of one's loyalty to one's country, or of acts of friendship, people find the questions more than merely confusing or cognitively intractable: they find such questions themselves morally offensive. This article draws on Fiske's relational theory and Tetlock's value pluralism model: to identify the conditions under which (...) people are likely to treat trade-offs as taboo; to describe how people collectively deal with trade-offs that become problematic; to specify the conceptual components of moral outrage and the factors that affect the intensity of reactions to various explicit trade-offs; to explore the various strategies that decision-makers—required by resource scarcity and institutional roles to confront taboo trade-offs—use to deflect the wrath of censorious observers; to offer a method of dispute resolution based on pluralism. (shrink)

Public and intellectual debates have long struggled with the concept of values and the difficulties of defining them. With _The Genesis of Values,_ renowned theorist Hans Joas explores the nature of these difficulties in relation to some of the leading figures of twentieth-century philosophy and social theory: Friedrich Nietzsche, William James, Max Scheler, John Dewey, Georg Simmel, Charles Taylor, and Jürgen Habermas. Joas traces how these thinkers came to terms with the idea of values, and then extends beyond them with (...) his own comprehensive theory. Values, Joas suggests, arise in experiences in self-formation and self-transcendence. Only by appreciating the creative nature of human action can we understand how our values arise. (shrink)