The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"--metaphors that can shape our perceptions and actions without our ever noticing them. In (...) this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language. (shrink)

Fuzzy Management is designed for thsoe who find current management orthodoxies inadequate, who are interested in alternative ideas and how they might be applied to management practice, but are not enthralled by the esoteric world of theoretical books about theory. This book offers a bridge between the `esoteric' world of theory and the `practical' world of management by exploring and illustrating some current theories (Fuzzy Logic, Actor-Network Theory, Chaos Theory, Constructivism etc.) through discussion of some everyday management issues (Strategic Decision (...) Making, Appraisals, Negotiation, Leadership, Culture, and Motivation). Crisp and concise, it will be a useful guide to all concerned with the relationship between management theory and practice. (shrink)