The conference paper follows Lacanian and Freudian discussions concerning (obsessional) neurosis to locate the development of alt-right meme culture expression in a dialectic of political affect. The internet meme response to the MAGA hat kid scandal of January 2019 is analyzed under the scope of recent transformations in media culture and illuminates the psychoanalytical foundation of political reactionism as a counterproductive mechanism of identity politics, namely, the desire for identity legitimization.