4 found
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  1. The semiotic functioning of synthetic media.Auli Viidalepp - 2022 - Információs Társadalom 4:109-118.
    The interpretation of many texts in the everyday world is concerned with their truth value in relation to the reality around us. The recent publication experiments with computer-generated texts have shown that the distinction between true and false, or reality and fiction, is not always clear from the text itself. Essentially, in today’s media space, one may encounter texts, videos or images that deceive the reader by displaying nonsensical content or nonexistent events, while nevertheless appearing as genuine human-produced messages. This (...)
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  2. Representations of robots in science fiction film narratives as signifiers of human identity.Auli Viidalepp - 2020 - Információs Társadalom (4):19-36.
    Recent science fiction has brought anthropomorphic robots from an imaginary far-future to contemporary spacetime. Employing semiotic concepts of semiosis, unpredictability and art as a modelling system, this study demonstrates how the artificial characters in four recent series have greater analogy with human behaviour than that of machines. Through Ricoeur’s notion of identity, this research frames the films’ narratives as typical literary and thought experiments with human identity. However, the familiar sociotopes and technoscientific details included in the narratives concerning data, privacy (...)
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    Sociocommunicative functions of a generative text: the case of GPT-3.Auli Viidalepp - 2022 - Lexia. Rivista di Semiotica 39:177-192.
    Recently, there have been significant advances in the development of language-transformer models that enable statistical analysis of co-occurring words (word prediction) and text generation. One example is the Generative Pre-trained Transformer 3 (GPT-3) by OpenAI, which was used to generate an opinion article (op-ed) published in “The Guardian” in Septem- ber 2020. The publication and reception of the op-ed highlights the difficulty for human readers to differentiate a machine-produced text; it also calls attention to the challenge of perceiving such a (...)
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  4. The expected AI as a sociocultural construct and its impact on the discourse on technology.Auli Viidalepp - 2023 - Dissertation, University of Tartu
    The thesis introduces and criticizes the discourse on technology, with a specific reference to the concept of AI. The discourse on AI is particularly saturated with reified metaphors which drive connotations and delimit understandings of technology in society. To better analyse the discourse on AI, the thesis proposes the concept of “Expected AI”, a composite signifier filled with historical and sociocultural connotations, and numerous referent objects. Relying on cultural semiotics, science and technology studies, and a diverse selection of heuristic concepts, (...)
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