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Daniel-Rareș Obadă
Alexandru Ioan Cuza University of Iasi
  1.  41
    “In Flow”! Why Do Users Share Fake News About Environmentally Friendly Brands on Social Media?Daniel-Rareș Obadă & Dan-Cristian Dabija - 2022 - International Journal of Environmental Research and Public Health 19 (8).
    Social media has triggered an increase in fake news spread about different aspects of modern lives, society, politics, societal changes, etc., and has also affected companies’ reputation and brands’ trust. Therefore, this paper is aimed at investigating why social media users share fake news about environmentally friendly brands. To examine social media users’ behavior towards environmentally friendly brands, a theoretical research model proposed and analyzed using structural equations modeling in SmartPLS on a convenience sample consisting of 922 questionnaires. Data was (...)
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  2. Reactive Public Relations Strategies for Managing Fake News in the Online Environment.Gheorghe-Ilie Farte & Daniel-Rares Obada - 2018 - Postmodern Openings 9 (2):26-44.
    The aim of this conceptual paper is to discuss the issue of managing fake news in the online environment, from an organizational perspective, by using reactive PR strategies. First, we critically discuss the most important definitions of the umbrella term fake news, in the so-called post-truth era, in order to emphasize different challenges in conceptualizing this elusive social phenomenon. Second, employing some valuable contribution from literature, we present and illustrate with vivid examples 10 categories of fake news. Each type of (...)
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  3.  30
    Can Fake News About Companies Lead to an Increased Social Media Usage? An Empirical Investigation.Daniel-Rareș Obadă & Dan-Cristian Dabija - 2022 - In C. Vasiliu V. Dinu (ed.), 8th BASIQ International Conference on New Trends in Sustainable Business and Consumption. București, România: pp. 155-162.
    The purpose of this study is to examine the relationship between users' optimal experience while surfing SNS, the sharing behavior of fake news about companies, online trust, and increased social media usage. Our theoretical framework enhances flow theory, which is conceptualized as a sequential process, involving social media users' intrinsic interest, concentration, perceived control, enjoyment, and time distortion. Relevant studies from fake news literature, online trust, and social media usage were also included to develop the hypothesis and conceptual model. We (...)
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  4.  93
    Pretesting Flow Questionnaire Design Using Eye-Tracking: An Exploratory Study.Daniel-Rareș Obadă - 2021 - Argumentum. Journal of the Seminar of Discursive Logic, Argumentation Theory and Rhetoric 1 (19):102-116.
    The aim of this study is to evaluate an online self-administered questionnaire for measuring flow, using eye-tracking. We were specifically interested in objectively monitoring when, where and what individuals look at and also in quantifying their visual attention while completing an online flow questionnaire, using the direct and the indirect measurement approaches. Flow is the holistic sensation that people feel when they act with total involvement (Csikszentmihalyi, Larson & Prescott 1977). The main flow measurement methods involve direct and indirect approaches, (...)
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  5. Multimodality as a Premise for Inducing Online Flow on a Brand Website: A Social Semiotic Approach.Daniel-Rareș Obadă & Oana Culache - 2014 - Procedia - Social and Behavioral Sciences 149 (1):261 – 268.
    The aim of this paper is to propose a new approach in the form of multimodality as a semiotic method that can be used by marketers and semioticians to induce online flow, a psychological state, on a brand website. First, we refer to multimodality as a semiotic analysis that can be used for a better optimization of semiotic resource sets in meaning-making, and we distinguish it from another similar concept: multimedia. Second, after a critical literature review, we address the flow (...)
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