This research aims to explore the influence of electronic word of mouth (e-WOM) on purchasing decisions using a case study of Richeese Factory consumers. The research uses a qualitative approach to uncover the factors that contribute to and strengthen consumer attitudes toward related products. Through in-depth interviews and analysis, this research aims to gain a comprehensive understanding of how e-WOM influences consumer perceptions and shapes the purchasing decision process. The results of this research suggest that Richeese Factory Kisamaun Tangerang has (...) been relatively successful in implementing e-WOM strategies to influence consumer purchasing decisions, driven by considerations such as the quantity and quality of reviews, credibility-reliability, and usefulness of reviews. (shrink)

The COVID-19 pandemic has presented significant challenges to societies worldwide, imposing unprecedented restrictions on the way people grieve and commemorate their departed loved ones. In the context of Indonesia, a country renowned for its rich and expressive cultural and religious mourning practices, these restrictions have profound implications. This study explores the intricate relationship between death, grief, and the limitations imposed by pandemic-related protocols within Indonesian religious culture. Indonesia’s diverse cultural landscape encompasses a myriad of religious traditions and religious rituals that (...) offer solace and support during times of loss. However, stringent safety measures, including restrictions on funerals and burial practices, have disrupted these customs. This paper delves into the emotional and psychological impact of these restrictions on the Indonesian population, examining the tension between the deep-rooted religious and cultural practices surrounding death and mourning, and the necessity of adhering to public health measures. The results of this study unveil the silent sorrows experienced by Indonesians, who have been forced to adapt their grieving process. It explores the innovative ways in which individuals and communities have sought to maintain their religious and cultural identities while adhering to pandemic protocols. Furthermore, it reflects the resilience and adaptability of Indonesian society in the face of unprecedented challenges. By shedding light on this unique intersection of religious and cultural traditions, pandemic restrictions, and grief, this article contributes to a deeper understanding of how societies cope with losses during times of crisis. It emphasises the importance of preserving religious-cultural identity and mental well-being even amidst adversity and calls for a more nuanced approach to pandemic management that respects the cultural tapestry of a nation while safeguarding public health. (shrink)

This article attempts to investigate the possibilities of higher education research to response the challenge from the growing artefact Revolution 4.0. This is the investigation of philosophy of science which is meant to argue that the higher education is the place where philosophical and scientific research as the main priority, but not technology. This consideration should be advanced since technology can fulfil themselves, while philosophy and science require a special place to grow, that is, within the higher education. By nurturing (...) the philosophical and scientific research within higher education, the growing artefact Revolution 4.0 can be anticipated for the benefit of humankind argumentatively. (shrink)