The article explores the context and conceptual foundations of doxology - new project of epistemology proposed by Swedish professor Mats Rosengren. He reinterprets the basic concepts of epistemology, which were formed in the times of Plato and Aristotle. Swedish scholar is trying to rebuild the philosophy of knowledge, based on the updated system of initial abstractions. He inverts the traditional oppositions: knowledge (episteme) vs. opinion (doxa), philosophy vs. rhetoric. Thus, he takes the position of rhetorical philosophy, conceptually close to the (...) positions of the Greek sophists-rhetoricians. Rosengren gives a doxological interpretation of the Protagoras thesis about a human as a measure of all things. According to this account, human - it's all mankind; and the essence of humans, from the standpoint of the ancient Greeks, is human mind-logos. Rosengren thinks that protagorean approach, basal for doxology, has great heuristic potential. The heart of this approach is that all human knowledge is doxical, is not epistemic. And the task of doxology - to find out how we, humans, as social beings, really create the knowledge that can be examined as truth. (shrink)

M. Rosengren developed doxology as an 'other' take on epistemology, as teaching about how we actually do create the knowledge that we need. He has chosen to call his epistemic stance doxological in order to emphasise that all knowledge is doxic knowledge, thus turning the seminal Platonic distinction between doxa (beliefs, opinions) and episteme (objective, eternal knowledge) upside down.